In an effort to broaden the reach of Kellogg's cereals, Digitas came up with a fun campaign showing how much kids enjoy eating the cereal for dinner too.
The spot involved the legendary Tony the Tiger and his other Kelloggs's friends, plus a new character - The Chicken - designed and created by Framestore, under the creative direction of Chris.
The commercial already has 47 million views and counting on YouTube alone.
Directed by: Chris Waitt
Producer: Brooke Gaston
DoP: Michael Ohnisanti
VFX Producer: John Owens
Producer (Framestore): Michel Waxman
Editor: Aaron Kiser
Production Company: Framestore Pictures