In an effort to broaden the reach of Kellogg's cereals, Digitas came up with a fun campaign showing how much kids enjoy eating the cereal for dinner too.

The spot involved the legendary Tony the Tiger and his other Kelloggs's friends, plus a new character - The Chicken - designed and created by Framestore, under the creative direction of Chris. 

The commercial already has 59 million views on YouTube alone, and counting.

Directed by: Chris Waitt

Client: Kelloggs

Agency: Digitas

Producer: Brooke Gaston

DoP: Michael Ohnisanti

VFX Producer: John Owens

Producer (Framestore): Michel Waxman

Editor: Aaron Kiser

Production Company: Framestore Pictures