THE KNOPKINS

Commercial

Working with ad agency Leo Burnett, Chris directed this series of commercials for Russian telecommunications giant Rostelecom, to promote their new mobile phone plans. The campaign created "The Knopkins", a young Russian family who all use phones. The style and feel of the commercials imitated American sitcoms, with each commercial feeling like a mini-episode. The commercials won a number of Russian advertising awards and the Knopkin family became household names, with billboards of them seen from Red Square to Vladivostok.

Director: Chris Waitt

Music: Chris Waitt

Agency: Leo Burnett


AWARDS (Selected)

Russian Advertising Awards, Best Campaign (Winner)

D&AD, Yellow Pencil (Winner)

Chris also directed a related campaign for Russian internet provider Zabava, which used the Knopkin characters. Click here to see them.