MISSTACHES

Movember

Commercial for the global hipster charity brand 'Movember' which promotes the growing of moustaches during the month of November to raise awareness of men's health issues. This campaign aimed to get women involved too by encouraging them to upload photos of their 'misstaches' to social media, which they did in huge numbers. This commercial kicked off the highly successful campaign and represented the first ever television commercial by Movember. As well as directing the spot, Chris also designed all the books which feature in it. 

Director: Chris Waitt

Agency: Leo Burnett

Client: Movember

Creative: Charlie Martin

Editor: Carey Williams

Producers: David Hay, Annabel Bennett

Production Company: Framestore Pictures