BEATS by DR. DRE: "THE PILLS"

Branded Entertainment

Cannes award winning advertising campaign for hip brand 'Beats by Dr. Dre' featuring A-list music and comedy talent such as Nicki Minaj, Chris Rock and Eminem to launch the brand's portable speaker 'The Pill'. Chris wrote and directed a number of spots, as well leading the design, conception and animation of the 'Pills' characters. 

Directors: Chris Waitt, Henry Trotter

Editor: Carey Williams

Producers: Simon Whalley, Alex Wills

Production Company: Framestore

Agency: R/GA

Client: Beats by Dr. Dre


AWARDS (Selected)

Cannes, Golden Lion (winner)